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Agenda Item (IV-H)

Meeting11/17/2015 - Regular
Agenda ItemChancellor's Reports (IV-H)
SubjectUpdate on Silver Centennial Celebration
Information Only

Background Narrative:

The RCCD “Silver Centennial” anniversary marketing campaign is in the third month of the marking campaign.  As of the November Board of Trustees meeting, the following activities have occurred:
• Athletic Hall of Fame 10/22 (RCC)
• Harvest Festivals at each college (RCC, MVC, NC)
• Inaugural Veterans Breakfast 11/6/15 (MVC) 
• Homecoming Parade, Open House, Football Game 11/7/15 (RCC)
• MCV Music Faculty Free Concert 11/17 (MVC)


Upcoming Anniversary Events
• Chancellor’s Holiday Reception 12/5/15 (Center for Social Justice and Civil Liberties)


Media Partnership
The media partnership with the Press-Enterprise continues to be successful.  As of September 6, 2015, RCCD has run eleven ½ page advertisements.  Since the October 2015 Board meeting, we have run four ads featuring:
• The Center for Social Justice and Civil Liberties
• RCC’s Homecoming
• Ruben Hernandez, president of EGA Homes and RCC former student veteran
• Tri Tech Small Business Center featuring Mike Purcell, founder of !Shouttag
Prepared By: Chris Carlson, Chief of Staff & Facilities Development