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Agenda Item (III-B)

Meeting12/4/2018 - Committee
Agenda ItemChancellor's Report (III-B)
SubjectRCC Athletics Marketing Presentation
College/DistrictDistrict
Information Only

Background Narrative:


Director Wooldridge will be presenting marketing and media strategies for the RCC Athletics department. RCC Athletics is based on three pillars; consistency, innovation and adaptation. Mr. Wooldridge will discuss branding, internal efforts for marketing, such as social media, live streaming and website exposure. The journalistic pieces for athletics will be presented with relation to the outside media, including the Press Enterprise.
Prepared By: Irving Hendrick, Interim President, Riverside City College